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Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans, by Stephen Woessner
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Review
“…your go-to-choice when it comes to determining if podcasting will work for you and if it is, how to do it well.” — Lead, Follow or Get out of the Way
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ue_csm.ue.exec(function(g,e){if(e.ue_err){var f="";e.ue_err.errorHandlers||(e.ue_err.errorHandlers=[]);e.ue_err.errorHandlers.push({name:"fctx",handler:function(a){if(!a.logLevel||"FATAL"===a.logLevel)if(f=g.getElementsByTagName("html")[0].innerHTML){var b=f.indexOf("var ue_t0=ue_t0||+new Date();");if(-1!=b){var b=f.substr(0,b).split(String.fromCharCode(10)),d=Math.max(b.length-5-1,0),b=b.slice(d,b.length-1);a.fcsmln=b.length+1;a.cinfo=a.cinfo||{};for(var c=0;c f.split(String.fromCharCode(10));a.cinfo=a.cinfo||{};if(!(a.f||void 0===a.l||a.l in a.cinfo))for(c=+a.l-1,d=Math.max(c-2,0),c=Math.min(c+2,b.length-1);d<=c;d++)a.cinfo[d+1+""]=b[d]}})},"fatals-context")(document,window); “Woessner wants to help small businesses thrive...he provides all the information you need, step-by-step, in complete yet comprehensible terms.” —Retailing Insight “podcast marketing superstar” —Susan Friedmann, Book Marketing Mentors Read more Book Description The secret to making money in podcasting. The word is out: content marketing is king. But when nearly every business has a blog, it’s tough to stand out. The real secret is that there’s a much better tool for spreading influence and generating revenue—one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Plan your podcast strategy • Choose the ideal format for your show • Be a great host • Get the best guests • Mastermind interview questions • Record and edit interviews like a pro • Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease • Maximize buzz for the launch • Secure generous sponsorship • Achieve top rankings fast • Win fans • And more It’s true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly. Read more See all Editorial Reviews Product details Paperback: 272 pages Publisher: AMACOM; First edition (September 14, 2017) Language: English ISBN-10: 0814438288 ISBN-13: 978-0814438282 Product Dimensions: 6.3 x 0.6 x 9.2 inches Shipping Weight: 1.4 pounds (View shipping rates and policies) Average Customer Review: 4.4 out of 5 stars 28 customer reviews Amazon Best Sellers Rank: #55,963 in Books (See Top 100 in Books) If you have a podcast, have ever wondered if you should have a podcast, or are ready to start a podcast, this book is a MUST READ. You'll get approachable and accessible content that will help you map the path for your show and guide you step-by-step through everything you need to make your show a success. The online resources provided to support taking action in critical areas are incredibly valuable, and will save you a lot of time and help you avoid missteps...I wish this book had been around before I recorded my first 67 episodes of my podcast. But wait, there's more...Woessler masterfully positions podcasting as a business growth strategy and in sharing his own proven success in doing so he reveals insights that will help you map a path for real impact in your business from podcasting. Well done!! I purchased both the Kindle and Audio versions. Very informative and helpful if you are looking to start your own podcast.The book is not just a pep talk about the benefits of podcasting or a beginner's guide. Stephen goes into great detail describing equipment, software, recording techniques and marketing. The audio book is easy listening but a printed copy, or at minimum a kindle version is advised if you wish to see samples and charts. So this book is more about how to make a podcast to serve your business, instead of creating an independent creative project out of one - I was willing to accept that that just doesn't apply to me and go on my merry way. I was about to say this book was fine but the second to last chapter, about how to "recruit rockstar unpaid interns" ground my gears way too much for me to compliment this book or its author. Basically, he says you need to hire college seniors because they are the most "motivated" (a nice word for desperate, I guess) for experience and will be willing to put in extra time (because, screw the parts of their lives they use to actually make money so that they can make rent). He says you should push interns as hard as paid employees, because why not take full advantage of free labor given to you by a cursed market where desperate, broke students are forced to work unpaid in order to claw their way to a (under)paid job while struggling to get by on the inflated cost of living and pay off student loans. Horrible, horrible mentality - lost my respect for the author with this. This book is not just about podcasting, it's a business road map for growing any business. I love the first 7 chapters of this book that talk about what is most important to growing your business. Before jumping in with the tactical recipe for creating a podcast Stephen lays the groundwork to set you up for success. I love the business case studies that prove this model works. Worth the investment! A must read! Stephen Woessner, author of Profitable Podcasting, offers technology professionals tactics and techniques or launching a podcast and producing results. When I purchased Woessner’s book, I knew little of podcasting. Yet, after reading his book in an afternoon, I was able to produce a professional podcast that has performed well for my purpose. This easy to read $22 crash course in how to has proven a valuable investment. With excellent organization, it offers resources and practices that experience proves make sense. Not only is Stephen a great guy to chat with on the phone, his written work is a testament to his legacy of helping others to go farther in life. This is the most comprehensive book on the market that clearly outlines, step-by-step, how to take your podcast (or start one) to the next level. There are many insights that you can carry over to other areas of your business. As a seasoned podcaster (System Execution Podcast), Stephen's insight and his entire team have given me the tools to grow my business and become a leading authority in processes and systems. This book is awesome! Stephen lays out a process for actually generating revenue from your podcast. Crazy right? :). He lays it all out and all you have to do is follow the process. I thought this was going to be more hands-on and practical - a step by step guide. This is not that. Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans, by Stephen Woessner PDF
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Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans, by Stephen Woessner PDF
