Free PDF , by Charles Duhigg
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, by Charles Duhigg
Free PDF , by Charles Duhigg
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Product details
File Size: 24919 KB
Print Length: 405 pages
Publisher: Random House (February 28, 2012)
Publication Date: February 28, 2012
Sold by: Random House LLC
Language: English
ASIN: B0055PGUYU
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Why do we do what we do, and can we change it? That is what Charles Duhigg asks in The Power of Habit: Why We Do What We Do in Life and Business. Duhigg, a New York Times business reporter, discusses the habit loop: our brains receive a cue, we follow a routine, and we receive a reward. Advertiser Claude Hopkins mastered this in the first half of the 20th century in his promotion of Pepsodent toothpaste. Cue: film on your teeth. Routine: brush with Pepsodent. Reward: minty fresh feeling in your mouth. Hopkins was able to create the habit of tooth brushing.This same cycle applies to many areas of life. The key to changing habits is to change the routine. You identify and "keep the old cue, and deliver the old reward, but insert a new routine. That's the rule: If you use the same cue, and provide the same reward, you can shift the routine and change the habit. Almost any behavior can be transformed if the cue and reward stay the same." It's so simple, but as anyone who has tried to kick a habit can tell you, it's not so easy.Among his many examples and illustrations, Duhigg discusses the way Hopkins's methods are used in the consumer industry. The food we eat, the products we buy, the music we listen, all of it is being manipulated by businesses who want to change our habits to their benefit. It's startling and humbling to hear these strategies described and realize how much even the most independent-minded among us are influenced by marketing and advertising.From the perspective of business, Duhigg got me thinking about building productive habits at work. We don't naturally have habits in place when we start a new job; we are applying skills or seeking outcomes that may have been previously unfamiliar. So we have new cues and outcomes, and we have to shape the routine to respond to the cues and achieve the desired outcome.Duhigg's thesis is sound and compelling, and his examples clearly show the path to changing habits. At some points in his exposition, as interesting as some of his anecdotes were, he strayed away from the fine point of the first couple of chapters. The chapters that deal with changing habits across an organization are probably the most important, but could use more development. All in all, The Power of Habit is an interesting read that will force to you think about your own routines, and inspire leaders and managers to evaluate the motivations and systems they implement.
Two halves coexist within this book’s covers. One is outstanding; the other is a bit sloppy. Part one is the heart of the book; it explains what habits are about, where they come from, how they’re hard-wired into our brains, and how they can be enormously powerful —both to enslave us and to free us if we only we learn how to handle them well (the book’s mission). I found this part of the book to be truly outstanding: well-researched, engagingly written and extremely persuasive. It combines scientific research, personal life-stories and journalistic interviews to great effect.While the 1st part is circumscribed to the individual level of analysis, on parts 2 and 3 the author takes the analysis from the micro to organizations (meso-level) and societies (macro-level). The author describes “the power of weak ties†of social networks, and claims that it helps understand the rise of social movements —which it clearly does. But in his explanation, networks are rebranded as “the habit of peer pressureâ€. Networks —as well as peer pressure, or culture— can be powerful forces for change, undoubtedly. But networks are not habits —as per his own definition. Different phenomena are conflated into the concept of habits, and in doing so the concept loses elegance and consistency.Intellectually, the book is revealing. On a personal level, it is incredibly useful —and I’m thankful to the author for writing it. I would have limited the book claims to the phenomena it can explain beyond any reasonable doubt. By taking the concept of habits beyond what it can solidly explain, parts 2 & 3 detract a bit of value and credibility from the book. Were it not for that, I would have given 5 stars to the book. In balance, this is still a great book that --with the caveat expressed-- I strongly recommend.
I really wanted to like this book...But what I wanted more than that were clear and concrete tactics or strategies to "hack" my habits...Strategies and tactics that were groundbreaking, clear, repeatable, and effectively "life changing"...Nope. Not so much.I grade content quality by number of under-linings, margin notes, and folded pages I've set at the end of the read...It scored extremely low in all of those categories. So it's not particular dense with usefulness.A few other things I didn't like...This book is 95% story, or anecdote. I'm not really into stories. I'd read a novel for a story. I read non-fiction to learn something useful- and prefer to do it quickly.The stories themselves are delivered non-sequentially...For example:story A beginningstory B beginningstory C beginningStory D beginningTo understand story A we need to story B. To understand story B we need story C. To understand story C we need story D.Then story A's middle or endingThen story B's middle or endingThen story C's middle or endingThen story D's middle or endingIt might be interesting to write this way, but it's an irritating read. Who wants their thought sequences disparate like this?This distracting structure could have been redeemed if there were meaningful conclusions or anything actionable amidst the mire.But there was not.Overall, is it worth reading? Yes...if you have nothing else very interesting to read.
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